From Intern to Digital Design Coordinator: A Bayshore Career Journey

By: Amanda Portelli, Communications Intern

Akif Ashraf, a dedicated Digital and Design Coordinator, is an integral member to Bayshore’s marketing team, bringing his unique perspective and innovative ideas to every project. Originating from India, he decided to venture overseas in 2021, embarking on a new journey in Canada, with the goal of making a significant and daring leap in his career. 

Once arriving in Canada, Akif studied Digital Media Marketing at George Brown College and Advertising at Sheridan College.

His professional journey began when he joined Bayshore’s Summer Student program in 2023. This initial experience served as a steppingstone, granting him an understanding first-hand, of the intricate workings of web design and analytics. It provided an opportunity to build his knowledge from the basics. This approach ensured a deep understanding of the home care industry. Most importantly, it established a solid foundation for his career progression. 

Akif expresses his gratitude for the supportive and nurturing environment at Bayshore. In particular, he acknowledges the pivotal role that Harpreet Agand, Director of Consumer Marketing, played in his professional growth. “I really appreciate the supportive environment at Bayshore and especially, Harpreet. Her mentorship has been instrumental in my professional development,” shares Akif. 

In his current role, Akif works in close collaboration with his team, contributing to a variety of unique projects. His responsibilities range from Search Engine Optimization (SEO) and creating engaging landing pages to working on creative print materials. With his proficiency in web, digital, and design skills, he plays a crucial role in creating engaging online experiences, optimizing user interactions, and driving effective brand communication. 

Outside of work, Akif indulges in his passion for gaming and maintains a healthy lifestyle through regular workouts. He is also a music enthusiast, often seen expressing his creativity through his piano which he can play by ear. 

Akif draws his motivation from his colleagues at Bayshore. “At Bayshore, you see a lot of people come in to work with different ideas, it’s quite motivating,” he says. “I appreciate the opportunity to interact with a diverse range of professionals. I constantly learn from their experiences and draw inspiration from their work ethic.” 

As Akif continues to evolve in his role, he eagerly looks forward to embracing new challenges. He is determined to make a significant and lasting impact in the world of digital marketing, constantly pushing the boundaries of innovation and creativity. 

Harpreet Agand shares, “Akif quickly impressed everyone with his eagerness to learn and collaborative spirit. After seamlessly transitioning into a full-time role, Akif has consistently delivered high-quality work across design, digital, and web projects. His positive attitude and strong teamwork skills make him a valuable asset to our team.”